Retailers today wish to give their customers an effortless shopping experience. These days customers are not only looking for the perfect product that suits their needs, but they are also demanding a seamless affair in getting that product.

The way to this smooth purchase journey starts with omnichannel retail.
What is omnichannel retail?
Omni channel retail refers to a multichannel method that aims at providing the customer with a seamless shopping experience whether the client is shopping online from a mobile device, a laptop, or from a retail store nearby. 
What is the difference between omnichannel and multichannel retail?
One must not confuse multi-channel […]