Retailers today wish to give their customers an effortless shopping experience. These days customers are not only looking for the perfect product that suits their need, but they are also demanding a seamless affair in getting that product.
The way to this smooth purchase journey starts with omni-channel retail. Omni-channel retail refers to the multi-channel method that aims at providing the customer with a seamless shopping experience weather the client is shopping online from a mobile device, a laptop or from a retail store near-by. Omni-channel provides the customer with an integrated shopping experience that multi-channel does not.
Brands who are embracing […]