Retailers today wish to give their customers effortless shopping experience. These days customers are not only looking for the perfect product that suits their need, but they are also demanding a seamless affair in getting that product.
The way to this smooth purchase journey starts with omnichannel retail. Omni-channel retail refers to the multi-channel method that aims at providing the customer with a seamless shopping experience whether the client is shopping online from a mobile device, a laptop or from a retail store near-by. Omni-channel provides the customer with an integrated shopping experience that multi-channel does not.
Brands who are embracing omnichannel […]