Project Description

Customer Profile: A leading global nutritional and weight management corporation that develops, markets, and sells dietary supplements, weight management, sports nutrition, and personal-care products. The company has been present In India for the last 18 years at more than 450 locations.

Business Objective: Growing health awareness combined with increasing demand for good nutritional supplements has created a real demand for company’s product. The company aims at building strong community of distributors across India and making their products accessible to their distributors and consumers.

Customer Expectations: The company aims to open 5000 stores and +100 Pick-up Centers (PUCs) across India. The customer was looking for a reliable and knowledge-based partnership for their expansion and supply chain operations management in the country.  They were looking for a partner who could support in design & setting up of the Pick Up centers (PUCs) across the country, majorly in Tier 2 & Tier3 cities to access the wide base of consumers in a cost-effective manner. The idea was to be able to meet customer demand promptly to create a high level of customer satisfaction.

Holisol’s association with the customer: Holisol was engaged by the client in year 2016. Since then we have opened more than 40 PUC’s across India on Design, Implement and Manage basis. Holisol is overall responsible for setting up the PUC right from site selection, store design, interiors, recruitment & training and the day to day management of operations.

Features of the PUCs:

  • Area of PUC ranges from 500 – 2000 SQF
  • Conveniently located with easy access and proper parking facilities
  • Optimal floor planning & Space management including furniture, displays, fixtures, lighting, and signages to ensure smooth customer experience.

Achieved results:

  • +40 PUCs have been opened
  • YOY sales growth of 40 %
  • Increased footprints allowing access to additional 22% of consumer base in the country

Future:

  • Expanding the PUC network further to include more Tier 2 and Tier 3 cities
  • +15 PUC expected to open in the next 2 Quarters
  • Automated Order Processing using Kiosks. Pilot initiated in Delhi. To be replicated across the PUC network.