Project Description

Customer Background:

A premium homegrown fragrance and personal care brand, sought a D2C fulfilment solution that could deliver perfumes to customers across Delhi-NCR within 2.5 hours, a timeline that would not compromise customer experience.

The Challenge:

  • Ultra-Fast Delivery Expectation: Customers demanded same-day delivery within a tight 2.5-hour window.
  • Cost-Pressure: Traditional quick commerce platforms offered solutions at a high cost per order, impacting profitability.
  • Operational Complexity: Meeting speed expectations required dedicated manpower, tech training, and hyperlocal inventory management without room for error.
  • Visibility Needs: Full real-time inventory and delivery tracking was a non-negotiable for operational control.

The Holisol Solution:

  • Built Hyperlocal Dark Stores —Designed and deployed strategically located dark stores across Delhi-NCR, ensuring inventory was positioned within reach of major consumption hubs.
  • Pick-Pack-Ship in 10 Minutes: Trained a multi-skilled team capable of picking and packing orders within 10 minutes of receipt.
  • Integrated Tech Stack: Implemented a DMS (Delivery Management System) solution seamlessly integrated with Bellavité’s WMS and OMS, offering end-to-end visibility from order to delivery.
  • End-to-End Ownership: Holisol managed warehousing, inventory, pick-pack, and last-mile delivery under one roof, reducing hand-offs and ensuring no errors.
  • Scalable Infra: Launched with 10 dark stores, built with flexible capacity and operational readiness to scale quickly based on evolving customer demand.

The Outcomes:

Cost Advantage:

  • 25% savings per order in fulfilment cost relative to alternatives.
  • 50% total cost saving across storage, operations, and delivery combined.

Speed to Customer:

  • 90%+ deliveries made within 2 hours.
  • Local storage eliminated delays and ensured freshness in the cosmetic segment.

Seamless Customer Experience:

  • Real-time tracking through DMS integration
  • Error-free pick-pack with trained, tech-savvy teams

Scalable Model:

  • Capacity built to double volumes on-demand, future-proofing Bellavité’s expansion strategy.

Customer’s Perspective:

Bellavité initially considered using their own network but chose Holisol for a smarter, more cost-effective, and scalable fulfilment solution, with complete operational transparency.

The Holisol Edge:

At Holisol, Next-Level Warehousing is not just about storage—it’s about engineering future-ready fulfilment ecosystems where speed, cost-efficiency, and brand control come together.

📩 Facing a similar quick commerce challenge?

Let’s design a faster, smarter fulfilment network for your D2C brand. Connect with our expert Prakash Pathania at [email protected].